EAI may involve developing a new total view of an enterprise's business and its applications, seeing how existing applications fit into the new view and then devising ways to efficiently reuse what already exists while adding new applications and data.
Distributed, cross-platform program communication using message brokers with Common Object Request Broker Architecture and COM+.
Modification of enterprise resource planning (ERP) to fit new objectives.
Enterprise-wide content and data distribution using common databases and data standards implemented with the Extensible Markup Language (XML).
Middleware, message queueing, and other approaches.
Enabling the flow of information between separate software programs from internal or external computer systems and consolidate data collection efforts. This effectively eliminates the inefficiency of having each application collect and store data for its own purpose.
Streamlining the processes that include data or activity from multiple software applications. For example, data from a CRM can be integrated with an e-mail marketing platform to deliver targeted messages to customers based on prior behavior or demographics. This, coupled with an analytics package helps measure the success of the email campaign. All that data can then be integrated with an ERP system. This allows the company to invest resources where it's most effective.
Most enterprise level companies find it difficult to use new technology effectively. Therefore, a new application may not work well with the system already in place. We help overcome these roadblocks by combining the information and functionality of several applications into a single, easy-to-use interface.
One of the most significant business benefits of EAI is that it allows organizations to recognize and respond to opportunities faster. We can help companies address shifts in the market, reputation management issues, supply chain disruptions and more – all from a single interface.